Managing naming opportunities across a large and diverse campus introduced several operational challenges. Information was spread across multiple documents and spreadsheets, increasing the risk of outdated data, duplication, and manual errors.
In addition, stakeholders struggled to visualize how naming opportunities related to specific locations or buildings. Without a map-based view, it was difficult to clearly communicate which spaces were available, committed, or already named, especially during donor conversations and internal planning discussions.
The institution needed a centralized system that could:
- Track a wide range of naming opportunity types
- Reflect the physical layout of the campus
- Support easy updates and long-term scalability
- Be accessible and intuitive for both administrators and end users